It is obvious for us that the horseplayers are the main customers of Horse Racing, while it is the active ones in the form of owners, trainers, jockeys and the thoroughbreds themselves that make up the product. If the horseplayers disappear, the whole foundation disappears with them. At least in Scandinavia. We want to create better experiences for the horseplayers and the public, with better form products and larger access to interesting horse racing data as important ingredients. We strongly believe that this is the way to realize the enormous international potential that lies in Scandinavian Thoroughbred Racing.
Our first contribution is this very site. On this site you will find a blog with diverse content we’ll put our souls into making, and a liberal forum with room for a magnitude of opinions. There will be race analyzes based on statistics and performance figures, and a whole betting school for those who want to learn more. We’ll freely share tools such as post position statistics and horse racing weather. Maybe we’ll even take the initiative for a co-ownership of race horses? Stay tuned!
In short, we will try a good few different things and just see what sticks.